TV Anywhere and its partners will also provide operators with choice Premium TV, Video and other Multimedia Content, with which we will manage all content rights discussions with content owners through our Content as a Service (CaaS) model. Operators will then be required to pay monthly; that is, Cost per subscriber (CPS). Content as a Service fee will depend on content type, packaging and number of subscriptions.
Operators may also wish to source their own exclusive content and sign direct content deals with content owners, in which case TV Anywhere will support operator by providing PaaS services to the operator. Operators will not be required to pay CaaS fees for its own exclusive content.
NB: Operators will be responsible for sales and marketing of IPTV services and maybe required to sign Minimum Guarantee agreement
TV Anywhere content proposition has been grouped into 4 broad categories as shown below
- Linear Channels (Live TV) : Linear channels offering are further classified into 10 different Genres.
- Short Videos: Themed packages of shorter form content aimed mainly at mobile-first audiences.
- Subscription Video on Demand (SVOD)
- SVOD Lite : Low cost entry-level SVOD
Premium SVOD : TV Anywhere and our partners will offer premium Nollywood, Bollywood and Hollywood Video on demand content from major studios.
Transaction Video on Demand (TVOD): Comprises latest releases from major markets (Hollywood, Nollywood, Bollywood) before they are available on other platforms